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So, what is UX/UI Design?

UX/UI Design is designing the user experience and user interface. Or, basically, designing your user’s journey throughout their entire use of your app or website.

Common elements of UX/UI design include designing the navigation, information architecture, workflow, and heuristics of your product. This should all be done as you’re making sure all of these elements abide by consistent and relatable branding that encompasses a look and feel that’s tailored to your users.

UX vs. UI Design

UX Design encompasses the overall, emotional experience your users have with your app or website—from usability, navigation, and workflow, to aesthetics and even customer service. Your goal is to make your app as easy to use and seamless as possible, to deliver your solution in the most tailored and effective way possible.

UI Design is a facet of your UX—which is why the two are so often confused. However, UI is an important, standalone element of your app in itself. UI entails the way color schemes and typography guide usability; how branding and aesthetics attract your users; and how buttons, images, text entry fields, and animations enhance the user journey (and conversion.)

Our Deliverables

UX documentation

Visually representing the products structure and the user’s navigational path through the application with site-maps, user flows, and work flows.

Design wireframes

Lo-fidelity and Hi-fidelity guides used to express the layout and placement of elements in a digital interface.

Concept designs

Initial visual expllorations to represent of interfaces that capture the fundamental ideas and aesthetic of a product and brand.

Design System

A comprehensive set of design standards, documentation, and components that guide the creation of consistent and efficient user interfaces across products.

What is the UX/UI Design process?

Tailored pricing For your needs

Hundreds of startups, non-profits, and entreprise companies trust Allied Tech to deliver impactful results.

Product Design
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Expertly blending aesthetics and functionality, our Product Design service transforms your vision into compelling digital experiences, ensuring every aspect resonates with your users.
Strategy Consulting & Auditing
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Empower your business with our Strategy Consulting & Audits, offering deep market insights, strategic planning, and thorough evaluations to navigate and succeed in the competitive landscape.
Software & App Development
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Our Software and App Development services are tailored to create robust, scalable, and innovative solutions, ensuring your digital product performs in the market for our users.
Product Marketing
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Drive engagement and growth with our Product Marketing strategies, designed to amplify your product’s presence through effective messaging, targeted campaigns, and compelling content.

What are common metrics for UX/UI improvements?

Common metrics to measure UX/UI improvements are:

UX/UI Best Practices

Some UX/UI best practices we follow are: